Writing

Straight answers about websites.

What they cost, who owns them, and how to tell when the one you have is holding you back. No lead magnets, no gated PDFs, no call required to get a number.

For business owners

TrafficJuly 29, 2026 · 6 min read
Does blogging still work for getting found on Google?Google ranks pages, not businesses, so a five-page website competes for five answers. Here is the mechanism, how long it really takes, and the four posts worth writing first.
DiagnosticsJuly 28, 2026 · 3 min read
Seven signs your website is quietly costing you customersAn outdated site rarely fails loudly. It just converts a little worse every year. Here is how to check yours in about fifteen minutes.
OwnershipJuly 28, 2026 · 3 min read
Do you own your website? Six questions to ask before you hire anyonePlenty of small businesses find out they do not own their site at the worst possible moment: when they try to leave. These are the questions that surface it early.
ComparisonJuly 28, 2026 · 3 min read
Squarespace vs a custom site: when the builder stops paying for itselfWebsite builders are genuinely good, and for a lot of businesses they are the right answer. Here is the point where the math flips, and how to tell which side of it you are on.
PricingJuly 28, 2026 · 4 min read
What a small business website actually costs in 2026Almost nobody in this industry publishes a price. Here is the whole range, what moves a quote up or down, and the costs that show up after launch.

Rather see the real thing?

The articles explain the reasoning. These pages show the work, the process, and the prices.

All work
The full portfolioEvery case study plus six interactive sample builds you can click through end to end.
Process
Watch a build happenThe whole thing end to end: the first email, the design doc, the live preview, and the dashboard you edit your own site from.
Pricing
What we build, and what it costsEvery tier and every price, published: portfolios from $500, custom sites from $2,500, hosting free on all of them.

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Every site here is designed and built by Nic Rodriguez, who has spent the last eight years as a professional software engineer at a Fortune 500 company. More about who builds this.